Central Saint Martins MAGCD Symposium 2019

Branding, Identity & Communication Strategy for our MA program

Branding, Advertising, Art Direction & Collaboration

For our Mid-course symposium, centered on each student’s presentation of their design practice and research, a group of four of us had to come up with a communication strategy and visual identity related to our cohort. We devised a looping mechanism, linking our themes and practices together to bring out the similarities (and differences!) between all our research subjects.

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The Stations of the Cross