Super Minds 2nd Edition
Branding and Art Direction for a Primary level English Language Teaching course
Branding, Publishing, Print Design, Digital Strategy, & Design Management
I Participated creating the 5-level Super Minds Primary course. As part of the Cambridge English General Design Team, I participated in building the art direction guidelines for illustration, front and back covers, created digital and print marketing material for EMEA, lead the external illustration agency in creating the covers and created course-branded content for Digital Advertising.
Introductory marketing video for Superminds 2nd Edition Level 1. It involved leading the external team that animated the characters and creating branded intro and outro animations.
Those videos serve to set the tone with prospective educators and show the full extent of the 5 level course, usable through primary and early secondary school, and their basis in gamification and entertainment.