Happiest Baby
Social Media Advertising for Healthcare & Childcare
Branding, Advertising, Art Direction, Digital Strategy & Design Management
As part of the Superbolt Paris Design team on this healthcare client’s account, we took care to promote its products accompanying women and couples in their pregnancy and early days of parenthood, such as with the SNOO line. We devised a cross-platform digital strategy and art direction. I then produced a high number of creatives week by week, collaborating with the marketing team.
Paid social media educational video content was the core of the creative strategy. Showing through creatives how to use the SNOO and affiliated products. Following social media codes and real clients (and babies!) footage of the SNOO in use.